Disclaimer

DVO.be wil informatie delen via zijn website.


De hieronder vermelde regels en voorwaarden zijn van toepassing op het gebruik van de website van de dVO en elke bezoeker van de website is gebonden door deze regels en voorwaarden. De bezoeker van de website verklaart er zich uitdrukkelijk mee akkoord dat hij zelf de verantwoordelijkheid draagt om regelmatig deze regels en voorwaarden na te lezen om de meest actuele versie ervan te kennen.

1. Toegang tot de website
Alle informatie, zowel onder de vorm van tekst, bestanden als beelden als eender welke andere vorm wordt door dVO enkel ten informatieve titel ter beschikking gesteld.

Elke geïnteresseerde persoon mag van deze informatie kennis nemen doch dVO behoudt zich het recht voor om op het tijdstip dat haar passend voorkomt, zonder enige voorafgaande waarschuwing, de regels en voorwaarden betreffende de toegang tot het gebruik van de website te wijzigen, dan wel de gehele website of delen ervan aan een beperking te onderwerpen.

Nieuws gepubliceerd door dVO blijft eigendom van dVO.

Het verlenen van toegang tot het privaat gedeelte van de website van dVO middels het gebruik van gebruikersnamen en paswoorden, kan ten allen tijden door dVO worden gewijzigd of geweigerd zonder dat dit tot enige schadevergoeding kan leiden.

2. Aansprakelijkheid met betrekking tot de weergegeven informatie

Het geheel van informatie zoals aan te treffen op de website van dVO onder de vorm van teksten, documenten, beelden, databanken of andere, wordt door dVOter beschikking gesteld zonder dat dit enige garantie of waarborg vanwege dVO inhoudt met betrekking tot beschikbaarheid, leverbaarheid of aangepastheid voor commerciële of particuliere doeleinden.

dVO treft dan ook geen enkele aansprakelijkheid betreffende uit het gebruik van de teksten, documenten, beelden of andere informatie van deze website, noch betreffende de uitvoering.

3. Aanwezige links
Teneinde het bezoek van de website van dVO voor de gebruiker te vergemakkelijken, werden links naar websites van derden aangebracht.

De bezoeker is vrij in het al dan niet aanwenden van deze links.

Enige schade voortspruitend uit het aanwenden van de voorgestelde links valt dan ook buiten elke aansprakelijkheid van dVO nu deze geen enkele garantie verstrekt met betrekking tot het gebruik van deze sites van derden dan wel betreffende de informatie welke op deze sites wordt verstrekt.

De gebruiker van de website die vaststelt dat een op de website aanwezige link incorrect zou zijn of niet zou functioneren, mag hiervan ten allen tijde melding maken aan dVO.

dVO behoudt zich het recht voor om ten allen tijde nieuwe links aan te brengen of bestaande links te verwijderen.

4. Bescherming van intellectuele rechten
Het logo, evenals de bedrijfsnaam en de artikels, video's, beelden van dVO behoren tot diens eigen auteursrecht en mogen onder geen beding worden gereproduceerd of weergegeven zonder toestemming van dVO.

De aanwezigheid van andere handelsnamen of merknamen of de website van dVO, geschiedt na uitdrukkelijke toestemming van de rechthebbenden daarop.

dVO draagt niettemin geen enkele aansprakelijkheid voor de aanwezigheid van informatie op haar website die mogelijks een inbreuk zouden plegen op intellectuele rechten van derden.

Partijen die menen dat hun intellectuele rechten werden geschonden door een niet toegelaten gebruik van hun werk op de website van dVO, worden vriendelijk uitgenodigd hiervan ten spoedigste dVO in kennis te stellen, welke alsdan het nodige zal doen om het inbreukmakend materiaal minstens tijdelijk van de website te verwijderen.

5. Privacy Policy
Teneinde de verstrekking van informatie door dVO aan de bezoeker van de website mogelijk te maken, zal de gebruiker mogelijks gevraagd worden om persoonlijke gegevens mee te delen zoals naam, émailadres of telefoon -en faxnummer waardoor de gebruiker geïdentificeerd wordt.

dVO heeft deze informatie nodig teneinde haar diensten te kunnen verlenen, facturatiegegevens te bekomen of vragen tot informatie te kunnen beantwoorden of desgevallend de gebruiker van uitzonderlijke waarden in kennis te stellen.

dVO eerbiedigt de privacy van deze persoonlijke informatie en heeft voldoende veiligheden ingebouwd om deze informatie te beschermen.

Auteursrecht voorbehouden.
Niets uit deze uitgave mag zonder voorafgaande schriftelijke toestemming van de uitgever worden openbaar gemaakt of verveelvoudigd, waaronder begrepen het reproduceren door middel van druk, offset, fotokopie of microfilm of in enige digitale, elektronische, optische of andere vorm of (en dit geldt zonodig in aanvulling op het auteursrecht) het reproduceren (i) ten behoeve van een onderneming, organisatie of instelling of (ii) voor eigen oefening, studie of gebruik welk(e) niet strikt privé van aard is of (iii) voor het overnemen in enig dag-, nieuws- of weekblad of tijdschrift (al of niet in digitale vorm of online) of in een RTV-uitzending.

dVO en I-tel kan niet verantwoordelijk gesteld worden voor content die op de website is geplaatst.

Business privacy policy (English)

This privacy policy sets out how dVO uses and protects any information that you give dVO when you use this website.

dVO is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

DVO  may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 01/09/2009.

What we collect

  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers
  • name and job title

What we do with that info?

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Why cookies?

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling personal info

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at [email address]

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address.

What are cookies?

A “cookie” is a small text file containing a string of alphanumeric characters. There are two types of cookies: a persistent cookie and a session cookie. A persistent cookie gets entered by your Web browser into the cookie folder on your computer’s hard drive. A persistent cookie remains in that cookie folder, which is maintained and governed by your Web browser, after you close your browser program. A session cookie is temporary and disappears after you close your browser. DoubleClick’s ad-serving and paid search listing (“DART Search”) products utilize the same cookie: the DART cookie. The DART cookie is a persistent cookie and consists of the name of the domain that set the cookie (“ad.doubleclick.net”), the lifetime of the cookie, and a “value.” DoubleClick’s DART technology generates a unique series of characters for the “value” portion of the cookie.

What is the DoubleClick cookie doing on my computer?

If you have a DoubleClick cookie in your Cookies folder, it is most likely a DART cookie. The DoubleClick DART cookie helps marketers learn how well their Internet advertising campaigns or paid search listings perform. Many marketers and Internet websites use DoubleClick’s DART technology to deliver and serve their advertisements or manage their paid search listings. DoubleClick’s DART products set or recognize a unique, persistent cookie when an ad is displayed or a paid listing is selected. The information that the DART cookie helps to give marketers includes the number of unique users their advertisements were displayed to, how many users clicked on their Internet ads or paid listings, and which ads or paid listings they clicked on.

Why does your cookie keep coming back after I delete it?

When you visit any website or search engine on which DoubleClick’s DART technology is used, our servers will check to see if you already have a DART cookie. If the servers do not receive a DART cookie, the servers will try to set a cookie in response to your browser’s “request” to view that Web page. If you do not want a DART cookie with a unique value, you can obtain a DoubleClick DART “opt out” cookie. Alternatively, you can adjust your Internet browser’s settings for handling cookies. This is explained in the next question.

How can I adjust my cookie settings to accept or decline cookies?

To eliminate cookies you may have currently accepted, and to deny or limit cookies in the future, please follow one of these procedures:

IMPORTANT: IF YOU DELETE YOUR OPT-OUT COOKIE, YOU WILL NEED TO OPT-OUT AGAIN. IF YOUR BROWSER BLOCKS ALL OR THIRD-PARTY COOKIES, YOU WILL BLOCK THE SETTING OF OPT-OUT COOKIES.

  • If you are using Internet Explorer 6.0, go to the Tools menu, then to Internet Options, then to the Privacy tab. This version of Internet Explorer is the first to use P3P to distinguish between types of cookies. P3P uses standardized privacy statements made by the cookie issuer to manage your acceptance of cookies. Under the “Privacy” tab, click on the “Advanced” button. Select “Override automatic cookie handling” and choose whether you want to accept, block or be prompted for “First-party” and “Third-party Cookies.” If you want to block all cookies coming from DoubleClick’s doubleclick.net domain, go to the “Web Sites” section under the “Privacy” tab and click the “Edit” button. In the “Address of Web site” field, enter “doubleclick.net,” select “Block,” click OK (menu will disappear); click OK again and you will be back to the browser.
  • If you are using Netscape 6.0+, go to “Edit” in the menu bar, click on “Preferences,” click on “Advanced,” and select the “Cookies” field. Now check either the box that says, “Warn me before accepting a cookie” or “Disable cookies.” Click on “OK.” Now go to your “Start” button, click on “Find,” click on “Files and Folders,” type “cookies.txt” into the search box that appears, and click “Find Now.” When the search results appear, drag all files listed, into the “Recycle Bin.” Now shut down and restart your Netscape. Depending on your earlier choice you will either be prompted by new cookie sets or no cookies will be set or received.
  • If you are using Mozilla or Safari, please go to their websites to find out how to disable cookies in those programs.

What are Web beacons?

Web beacons are small strings of HTML code that are placed in a Web page. They are sometimes called “clear GIFs” (Graphics Interchange Format) or “pixel tags.” Web beacons are most often used in conjunction with cookies. DoubleClick uses Web beacons in connection with its products and services, including ad serving and paid search listings (“DART Search”). Because a Web beacon is only 1 pixel high by 1 pixel wide, it appears invisible on your computer screen. If Web beacons were made larger (e.g., 100 pixels high by 100 pixels wide), it would take much longer for your Web page to load and would clutter up the page that you have requested.

In 2002, working with a broad spectrum of companies, including other technology companies, seal providers and websites, DoubleClick helped draft “Best Practice” guidelines for disclosing the use of Web beacons. Please click here to see these guidelines – and a list of the companies that participated in developing them.

What is “personally identifiable information” (“PII")?

“Personally identifiable information” is any information that can identify or locate a particular person, including but not limited to name, address, telephone number, email address, social security number, bank account number or credit card number.

What is “non personally identifiable information” (“non-PII”)?

“Non-personally identifiable information” is information that cannot identify a particular person. This type of information includes a user’s Internet Service Provider, a computer’s operating system and browser type, and a unique DoubleClick DART cookie ID.

DoubleClick’s ad-serving and search products utilize non-PII. Some of our clients may associate PII that you have given them (for example, a customer number, if you have registered at or purchased from their websites), with their advertising campaigns. Although this customer number may be passed from the client to DoubleClick’s ad servers during the ad delivery process, DoubleClick cannot recognize this information as PII and cannot link it to any person.

What is “sensitive information?”

To DoubleClick, “sensitive information” categorically includes but is not limited to data related to an individual's health or medical condition, sexual behavior or orientation, or detailed personal finances, information that appears to relate to children under the age of 13 at the time of data collection; and PII otherwise protected under federal or state law (for example, cable subscriber information or video rental records). DoubleClick does not use any “sensitive information” to target Internet advertisements.

What is ad serving?

In order to support their content without charging visitors, websites sell advertising space on their Web pages. Companies like DoubleClick provide technology for the websites and advertisers to use to display ads on the websites. DoubleClick’s ad servers work at the direction – and on behalf – of our clients.

When you visit a website, your computer’s Internet browser transmits a “request” to that website’s server, “asking” that server to send you the Web page that you are seeking. Most Web pages contain components that are pulled from different sources. For example, a Web page at a news site may get its weather section from one provider, its sports results from a different source, and advertisements from other servers.

If the website is using DoubleClick’s technology to display ads on its site, the Web page will contain coding that directs your browser to fill the ad space on the Web page with content from one of DoubleClick’s ad servers. DoubleClick’s clients select the format, content, and location of the ads, as well as the criteria for controlling which ads to show and when to show them. DoubleClick’s ad-serving technology uses a cookie to help clients determine what ads to display. When a “call” is received by DoubleClick’s ad servers, the server checks to see if the “calling” browser has sent a cookie with the request for advertising. If the server doesn’t “see” either a unique DoubleClick cookie or an opt-out cookie, after “testing” to see whether the browser will accept cookies, the server sets a unique DoubleClick ad cookie. If the browser already has a unique DoubleClick ad cookie, the server “recognizes” the cookie and uses the unique ID for targeting and reporting purposes as specified by the DoubleClick client. If the browser has an opt-out DoubleClick cookie, the server uses only the non-cookie related information that is automatically transmitted in the Internet environment (e.g., browser type, Internet service provider, and information about the general content of the site or page displayed on your browser) to determine which ad to show. Sometimes Web beacons are used in conjunction with the DART cookie when clients want more versatile targeting or reporting capabilities.

How does an ad-serving client use DoubleClick’s technology to target or select which ad to deliver?

Our clients store their ads on DoubleClick’s ad servers. When you visit a Web page on which a client is using DoubleClick technology to deliver ads, coding that the website publisher placed in the Web page tells your computer’s browser to send a request for an ad to the DoubleClick ad server. When the DoubleClick ad server receives a request, it will select an ad based on the criteria that the client has chosen together with any information logged against the unique cookie id.

For example, a client’s website may attract an audience of mainly men, aged between 18 and 45, who are interested in sports, fashion and electronic gadgets. The client will therefore approach sports, fashion and electronic gadget retailers to see if they would like to advertise on the site. Those retailers will provide the client with ads, which the client will store on the DoubleClick ad servers. The client will assign those ads specific codes, such as sports = 1, fashion = 2, and electronic gadgets = 3. On the pages where the website publisher wants to show all three categories of ads, the website will install an ad tag that contains all three codes. On pages of the website that the client thinks attracts only men interested in sports, an ad tag that contains only the code for sports, code 1, may be installed.

DoubleClick does not tell clients which criteria to select or which advertisements to target against those criteria. Clients choose the categories they wish to attach to the advertising that they have contracted to show, what code(s) they wish to attach to those categories, and which code(s) they wish to include in each of their ad request tags. In their contracts with DoubleClick, DoubleClick’s ad-serving clients promise not to use information that DoubleClick could recognize as either “sensitive” or “personally identifiable” to target ads.

What information is collected by a client using DoubleClick’s ad serving technology?

Each time one of DoubleClick's ad servers receives a request for an ad or for a Web beacon, information about the request received and the ad or Web beacon served – for example, the date, the time, the website to which the ad or image was delivered, the cookie ID to which the ad was shown, the operating system which the browser was using – will be recorded.

Does DoubleClick itself do anything with this ad-serving information?

No. The information that is recorded on the DoubleClick servers by our clients’ use of our technology belongs to our clients. Although that information may be logged on a DoubleClick server, DoubleClick's relationship with the client is that of an agent or processor. Consequently, DoubleClick does not own that information and cannot, therefore, use that information for its own business purposes or in any way not authorized by the relevant client. DoubleClick clients do, however, give us permission to use statistical or aggregate information derived from their use of the technology – e.g., statistics about the number of ads served through the technology per month or analyses about, for example, what time of day is the best time to target certain types of ads.

Does DoubleClick sell the ad serving information to other companies?

No. The data that DoubleClick’s servers record during ad serving belong to DoubleClick’s clients, and DoubleClick cannot and does not sell that information to other companies. DoubleClick can, however, use its aggregate analyses about the effectiveness of ad campaigns to help clients develop more efficient and successful campaigns.

What are pop-ups and why do I see pop up advertising?

A pop-up is basically the opening of a new window in your browser.

DoubleClick provides its ad-serving clients with a means of choosing and reporting on ads. It is the website owners or the advertisers with whom they contract that make the decisions about the format of the ads. The advertisers choose whether they want to have banner ads or pop ups delivered, and they use our technology to make it happen. The website owners and advertisers choose the size and frequency of pop-up ads. DoubleClick has no control over which ad format website publishers or their advertisers choose.

Generally, there are a couple of different ways that you might receive pop up advertising:

  1. The site you are currently visiting has sold an advertising opportunity to a marketer and that marketer has chosen to create an advertisement that opens a new browser window. This is a form of “traditional” Internet advertising.
  2. You have some kind of ad-delivery software installed (intentionally or unintentionally, knowingly or unknowingly) on your computer. This type of software often comes bundled with freeware such as P2P (Peer-to-Peer) music sharing applications. It may track the sites you visit and scan their contents looking for triggers that match criteria identified by advertisers that purchased space from the software manufacturer. The software program will then display advertisements on your monitor.

What is spyware?

This term has been applied to a very broad range of technologies and activities -- from the mere setting of a cookie to the surreptitious installation of key-logging software on consumers’ computers. There are many anti-spyware programs on the market and they each have their own definition of “spyware”. For example, some programs identify cookies as “spyware”, while others do not. Some software programs that monitor the websites that consumers visit in order to deliver context-based advertisements have been categorized as “adware.” Many of these adware programs are responsible for the pop-up advertisements that you see.

DoubleClick does not consider its products either “spyware” or “adware.” We believe that consumers should be provided meaningful notice and choice with respect to information collected and used about them.

Google Advertising Cookie and Privacy Policies

What is the DoubleClick DART cookie?

The DoubleClick DART cookie is used by Google in the ads served on the websites of its partners, such as websites displaying AdSense ads or participating in Google certified ad networks. When users visit a partner's website and either view or click on an ad, a cookie may be dropped on that end user's browser. The data gathered from these cookies will be used to help better serve and manage ads on the publisher's site(s) and across the web.

What should I put in my privacy policy about the DoubleClick DART cookie?

Your posted privacy policy should include the following information about Google and the DoubleClick DART cookie:

  • Google, as a third party vendor, uses cookies to serve ads on your site.
  • Google's use of the DART cookie enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
  • Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

If you have not opted out of third-party ad serving, the cookies of other third-party vendors or ad networks may also be used to serve ads on your site, and should be disclosed in your privacy policy as well.

Because publisher sites and laws across countries vary, we're unable to suggest specific privacy policy language. However, you may wish to review resources such as the Network Advertising Initiative, or NAI, which suggests the following language for data collection of non-personally identifying information:

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

You can find additional information in Appendix A of the NAI Self-Regulatory principles for publishers (PDF). Please note that the NAI may change this sample language at any time.

Deze website is een journalistieke website, die zijn bronnen niet hoeft te vrijgeven (journalistieke bescherming)